Cookie Policy

Last Updated: June 29, 2021

In this Policy Fossil (UK) Ltd (“Fossil”, “we”, “us” or “our”) provides you with information about our use of Cookies and similar technologies in connection with your visit to and interaction with our websites and emails in Europe. For more information about our processing of your Personal Information in general, including your rights and information about our responsibility for your Personal Information, please see our Privacy Policy.

We use Cookies and similar technologies such as pixel tags. Cookies are small files stored on your computer's hard drive to help store preferences and other information. Pixel tags, also known as web beacons, are invisible image files, which can be contained in web pages or emails, and which request information about your computer, such as e.g. your browser settings, operating system, screen resolution etc. We are processing data collected through Cookies and other similar technologies to provide a website with special functionalities, optimizing it, ensuring the security of our IT, and also for marketing campaigns. The processing is based on our legitimate interest (Art. 6 (1) f GDPR). 

Personal Information we collect will be primarily stored in the United States with Fossil Group member companies and our service providers, some of them are located in countries outside the EU. Your information may thus be subject to U.S. and foreign laws and accessible to U.S. and foreign governments, courts, law enforcement and regulatory agencies. In all cases we ensure an adequate level of data protection. We use contracts with standard contractual clauses, approved by the European Commission. If necessary we supplement them with adequate security measures with the aim of restricting access by foreign authorities in such a way that these principles comply with EU law. Only exceptionally we don’t use standard contractual clauses, in case unless we transfer your personal data to a country that was officially recognized by the EU as having adequate protection for processing of personal data or pursuant to another exception allowing the transfer as permitted by applicable law.  

Before we explain to you which categories of Cookies and other technologies (all together we call "Cookies") we use, we want to point out that you can

  • generally reject browser Cookies via the settings of your browser, or
  • disable certain categories of Cookies under this link (If so, an opt-out cookie will be installed on your computer preventing all data traffic through the corresponding category of Cookies), or
  • disable Cookies from certain service-providers we collaborate with following the instructions within this Cookie Policy (again, an opt-out might be enforced through a cookie placed on your computer).

Please note that certain functionalities of our website and services may not be accessible to you if you disable the use of certain Cookies.

Please also note that some service providers we cooperate with act as controllers, which means that they are responsible for the processing of cookie related data, while others process data on our behalf. In case a service provider acts as a controller, you may assert your data protection rights against that provider. In this policy we will indicate, if a service provider processes Personal Information not on our behalf, meaning as a controller. In such a case you may get in touch with the provider directly for any privacy related inquiries. In all other instances please contact us. 

We use Cookies for different purposes, which can be categorized as follows:

  1. Functional Cookies

Based on our legitimate interest to improve our website (Art. 6 (1) f GDPR) we use Cookies to enable and facilitate access to and use of our website, e.g. to optimize the display of country-specific content in your national language, to collect customer feedback on our website and products, etc. 

Other services we use for increasing functionality are for instance:  

  • Youtube and Google Maps, both provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google") to provide location services and display video clips on our website;
  • „ContentSquare Session Replay“ by Content Square, Inc. 368 9th Ave., 11th Fl., New York , NY, 10001, United States („ContentSquare“) to obtain details of the usage of our website;
  • iPerceptions by iPerceptions Inc., 606 Cathcart, Suite 1007, Montreal, QC H3B 1K9, Canada (“iPerceptions”) for customer feedback relating to our website; 
  • PowerReviews by PowerReviews Inc., 180 North LaSalle Street, Chicago, IL 60601, USA (“PowerReviews”) to provide customer product ratings and reviews.
  1. Social Cookies

Currently we are not using any Social Cookies.

  1. Analytical Cookies

Without linking it to your name, but storing it with an ID number on the basis of Art. 6 (1) a GDPR, we use information about the services you use and how you use them (e.g. links or pages you clicked on in our emails or on our website). We use this information to learn about shopping preferences, to tailor our offers and websites, to resolve problems with websites, products and services, to analyze trends and statistics and to present our content in the most appealing and user-friendly way for you. 

  • We use Google Analytics, a web analysis service provided by Google, to store "analytical Cookies" on your computer on our behalf. In order to use these services, we send information about your usage of our website and the terminal devices used to Google, where the data is aggregated and analyzed to provide meaningful reports for us. As it can occur that your personal data is transferred to the USA, the transfer is based on a contract including EU Commission’s standard contractual clauses. You can object by installing a browser plugin clicking here.
  • We use Facebook Insights, an analytics tool provided by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") . Facebook Insights helps us to better understand how you interact  with our posts, listings, videos and other content on our Fossil fan page on Facebook. Facebook stores Cookies on your computer containing a user ID. Through Facebook Insights, we only have access to anonymized data which we cannot combine with any personal information we know about you. Facebook and Fossil are Joint Controllers for the processing of Insights Data according to § 26 GDPR. Hence, we have entered into a Joint Controller Processing Addendum which defines responsibilities and accountability. For more information please see Facebook’s Insights Controller Addendum.


  1. Marketing Cookies

We cooperate with third party service providers placing ads for us on other websites. These providers use Cookies to monitor your usage of and interaction with our website and ads. The processing of this kind of Cookies is based exclusively on your consent (Art. 6 (1) a GDPR). 

You can disable marketing Cookies under this link or via your browser settings.

Please note that if you maintain a user account with third party service providers (e.g. Facebook) they may be able to identify you.

  • We use Criteo Dynamic Retargeting, an analysis and advertising service provided by Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). Criteo places Cookies on your browser allowing for the analysis of trends and the identification of your interests. Criteo processes your IP address for fraud prevention. It also processes your email address in order to create an individual code ("hash") from it for the purpose of cross-device-identification, as well as your browsing history. Criteo cooperates with different platform providers (“publishers”) to display our ads on different websites. Those publishers may also place Cookies on your browser. For more information please see Criteo's privacy policy. To opt-out from Criteo click here.
  • We use DoubleClick, an analysis service provided by Google to improve advertising based on what is relevant to you, to improve reporting on campaign performance and to avoid showing ads you have already seen. DoubleClick enables us to understand if you have completed certain actions on our website after you have seen or clicked through one of our ads served via DoubleClick. DoubleClick places a cookie on your browser and collects your IP address and information about your browser and web request on our behalf when you click on an advertisement placed via websites of the Google advertising network. Depending on your settings, information associated with Cookies used in advertising may be added to your Google account. For a detailed description of Google's processing see above under "Google Analytics". To opt-out from receiving personalized ads from Google click here.
  • We partner with Google Ads to display ads to visitors of our website on third party websites. Google Ads allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. To avoid repetition in displaying ads, to stop and detect click fraud and to show you relevant ads based on websites you have visited before, Google uses Cookies. Google stores your web request, IP address, browser type and language, date and time of your request, and other details. You can find detailed information about how Google uses personal information here. To prevent Google from collecting data for behavioral advertising you may change the settings here
  • We have integrated a Facebook Marketing Pixel provided by Facebook into our websites. The pixel sends information to Facebook about your interaction with our website and potentially more data, which might be used to identify you (such as information about your browser, language preferences, date, IP address, advertising ID). Facebook uses this data to learn if our website has been visited by you, which pages you visited in detail and if you clicked on a link on Facebook or Instagram that forwarded you to our website. Thus Facebook can show you personalized ads on Facebook, Instagram or other websites that are using this functionality. Facebook may combine this data with your Facebook account data and use it for its own purposes. For more information on how Facebook Ireland is processing your data please visit We do not receive any personal data from Facebook Ireland, but only usage statistics in an aggregated form that show us how you interact with our promotions and ads on Facebook Ireland platforms (Facebook or Instagram) for a specified period. This helps us to measure the effectiveness of our marketing campaigns. For the transmission of the data collected by the Facebook Marketing Pixel Fossil and Facebook Ireland are acting as Joint Controllers according to § 26 GDPR. Hence, we have entered into a separate agreement, see here. Facebook is solely responsible for the further data processing and for handling data subjects requests for access and deletion. 
  • We use Lead ads provided by Facebook that allow us to run advertising campaigns on Facebook and Instagram. Lead ads include a form on Facebook that let you show your interest in a product or service by voluntarily providing your name, email address and birth date. For more information on how Facebook is using your data please visit Facebook’s privacy policy.

For further information about our processing of your personal data in general please see our Privacy Policy. If you have any other questions about our Cookie Policy please contact us at: 

Fossil (UK) Ltd Ashton House
497 Silbury Boulevard
United Kingdom
T.: +44 20 3987 9561