Cookie Policy

Last Updated: 30 May 2023

In this Cookie Policy, we, Fossil UK Ltd (“Fossil”, “we”, “us” or “our”), provide you with information about our use of cookies and similar technologies in connection with your visit to and interaction with our websites and emails in Europe. For more information about our processing of your personal data in general, including your rights and information about our responsibility for your personal data, please see our Privacy Policy.

We use cookies and similar technologies such as pixel tags. Cookies are small files stored on your computer's hard drive to help store preferences and other information. Pixel tags, also known as web beacons, are invisible image files, which can be contained in web pages or emails, and which request information about your computer, such as your browser settings, operating system, screen resolution and etc. We are processing data collected through cookies and other similar technologies to provide a website with special functionalities, to optimize it, ensure the security of our IT, and also for marketing campaigns. The processing is based on our legitimate interest [Art. 6 (1) (f) GDPR].

Before we explain to you which categories of cookies and other technologies (collectively "Cookies") we use, we want to point out that you can,

  • generally reject browser Cookies via the settings of your browser,
  • disable certain categories of Cookies under this link (If so, an opt-out cookie will be installed on your computer preventing all data traffic through the corresponding category of Cookies), or
  • disable Cookies from certain service-providers we collaborate with following the instructions within this Cookie Policy (again, an opt-out might be enforced through a cookie placed on your computer).

Please note that certain functionalities of our website and services may not be accessible to you if you disable the use of certain Cookies.

Please also note that some service providers we cooperate with act as controllers, which means that they are responsible for the processing of cookie related data. In case a service provider acts as a controller, you may assert your data protection rights against that provider. In this policy, we will indicate, if a service provider processes personal data not on our behalf, meaning acting as a controller. In such case, you may get in touch with the controller entity directly for any privacy related inquiries. In all other instances please contact us at [email protected].

We use Cookies for different purposes, which can be categorized as follows:

  1. Functional Cookies

Based on our legitimate interest to maintain and improve the functionalities of our website [Art. 6 (1) (f) GDPR], we use Cookies to enable and facilitate access to and use of our website, e.g. to optimize the display of country-specific content in your national language, to collect customer feedback on our website and products, and etc.

Other services we use for increasing functionality are for instance:

  • Youtube and Google Maps, both provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google") to provide location services and display video clips on our website;
  • Clicktale Heatmaps and Session replays by Clicktale Ltd, 2 Shoham St., Ramat-Gan 52521, Israel (“Clicktale”) to obtain details of the usage of our website;
  • ContentSquare Session Replay by Content Square, Inc. 368 9th Ave., 11th Fl., New York , NY, 10001, United States („ContentSquare“) to obtain details of the usage of our website;
  • iPerceptions by iPerceptions Inc., 606 Cathcart, Suite 1007, Montreal, QC H3B 1K9, Canada (“iPerceptions”) for customer feedback relating to our website;
  • PowerReviews by PowerReviews Inc., 180 North LaSalle Street, Chicago, IL 60601, USA (“PowerReviews”) to provide customer product ratings and reviews.
  1. Social Cookies
  • We use Gigya Socialize plug-ins provided by Gigya to enable you to share the content of our website such as information about our products on social media platforms like Facebook, Instagram, Pinterest and Twitter. We base this processing on our legitimate interest [Art. 6 (1) (f ) GDPR] since we aim to make it easier for you to spread information about our content and products you like via social media. When you visit our website, your browser establishes a direct connection to Gigya. Gigya collects your IP address, browser type and usage information on our behalf. If you click on the social media platform button on our website you will be led to the social media platform directly.

You can disable Social Cookies under this link or via your browser settings.

  1. Analytical Cookies

Without linking it to your name, but storing it with an ID number on the basis of your consent [Art. 6 (1) (a) GDPR], we use information about the services you use and how you use them (e.g. links or pages you clicked on in our emails or on our website). We use this information to learn about your shopping preferences, to tailor our offers and websites, to resolve problems with websites, products and services, to analyze trends and statistics and to present our content in the most appealing and user-friendly way for you.

  • We use Google Analytics, a web analysis services provided by Google, to store Analytical Cookies on your computer on our behalf. In order to use these services, we send information about your usage of our website and the terminal devices used to Google, where the data is aggregated and analyzed to provide meaningful reports for us. As it can occur that your personal data is transferred to the USA, the transfer is based on a contract including EU Commission’s standard contractual clauses. You can object by installing a browser plugin clicking here
  • We use Facebook Insights, an analytics tool provided by Facebook. Facebook Insights helps us to better understand how you interact with our posts, listings, videos and other content on our Fossil fan page on Facebook. Facebook stores Cookies on your computer containing a user ID. Through Facebook Insights, we only have access to anonymized data which we cannot combine with any personal information we know about you. Facebook and Fossil are Joint Controllers for the processing of Insights Data according to § 26 GDPR. Hence, we have entered into a Joint Controller Processing Addendum which defines responsibilities and accountability. For more information please see Facebook’s Insights Controller Addendum:
  1. Marketing Cookies

We cooperate with third party service providers placing ads for us on other websites. These providers use Cookies to monitor your usage of and interaction with our website and ads. The processing of this kind of Cookies is based on your consent [Art. 6 (1) (a) GDPR].

You can disable marketing Cookies under this link or via your browser settings. Please note that if you maintain a user account linked to third party service providers (e.g. Facebook) they may still be able to identify you.

  • We collaborate with Rakuten Advertising, a company specializing in online marketing activities provided by Rakuten Marketing Europe Limited, Vintners Place, 68 Upper Thames Str., London EC4V 2AF United Kingdom (‘’Rakuten’’), to enhance our advertising and marketing efforts. Rakuten provides services that assist us in displaying ads on publisher websites, supporting online cash-back scenarios, and facilitating various other online marketing activities. As part of its services, Rakuten may collect certain data when you visit our website or interact with our online advertisements such as device information like your IP address, browser type, operating system, and device identifiers, as well as usage information related to your browsing behavior, interaction with advertisements, and the pages you visit on our website. We work with Rakuten as separate data controllers and Rakuten cooperates with different service providers (“Publishers”) who display our ads on their websites. Publishers may also place Cookies on your browser. For more information, please visit Rakuten’s Privacy Policy at
  • We cooperate with Awin Affiliate Network, an affiliate marketing platform for digital advertising services provided by Awin AG, Eichhornstr. 3, 10785 Berlin, Germany (“Awin”). Awin places Cookies on your device and uses information about transactions such as purchases from one of our webshops. Awin collects information about your browser, device and the time you clicked on one of our ads. Awin cooperates with different service providers (“publishers”) who display our ads on their websites. Publishers may also place Cookies on your browser. For more information please see Awin's privacy policy:
  • We use Criteo Dynamic Retargeting, an analysis and advertising service provided by Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). Criteo places Cookies on your browser allowing for the analysis of trends and the identification of your interests. Criteo processes your IP address for fraud prevention. It also processes your email address in order to create an individual code ("hash") from it for the purpose of cross-device-identification, as well as your browsing history. Criteo cooperates with different platform providers (“publishers”) to display our ads on different websites. Those publishers may also place Cookies on your browser. For more information please see Criteo's privacy policy: To opt-out from Criteo cookies, click here
  • We use DoubleClick, an analysis service provided by Google, to improve advertising based on what is relevant to you, to improve reporting on campaign performance and to avoid showing ads you have already seen. DoubleClick enables us to understand if you have completed certain actions on our website after you have seen or clicked through one of our ads served via DoubleClick. DoubleClick places a cookie on your browser and collects your IP address and information about your browser and web request on our behalf when you click on an advertisement placed via websites of the Google advertising network. Depending on your settings, information associated with Cookies used in advertising may be added to your Google account. For detailed description of Google's processing, see above "Google Analytics". To opt-out from receiving personalized ads from Google, click here
  • We partner with Google Ads, an advertisement service provided by Google, to display ads to visitors of our website on third party websites. Google Ads allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. To avoid repetition in displaying ads, to stop and detect click fraud, and to show you relevant ads based on websites you have visited before, Google uses Cookies. Google stores your web request, IP address, browser type and language, date and time of your request, and other details. You can find detailed information about how Google uses personal information here: To prevent Google from collecting data for behavioral advertising, you may change the settings here
  • We have integrated a Facebook Marketing Pixel provided by Facebook into our websites. The pixel sends information to Facebook about your interaction with our website and potentially more data, which might be used to identify you (such as information about your browser, language preferences, date, IP address, advertising ID). Facebook uses this data to learn if our website has been visited by you, which pages you visited in detail and if you clicked on a link on Facebook or Instagram that forwarded you to our website. Thus Facebook can show you personalized ads on Facebook, Instagram or other websites that are using this functionality. Facebook may combine this data with your Facebook account data and use it for its own purposes. For more information on how Facebook is processing your data please visit We do not receive any personal data from Facebook, but only use statistics in an aggregated form that show us how you interact with our promotions and ads on Facebook platforms (Facebook or Instagram) for a specified period. This helps us to measure the effectiveness of our marketing campaigns. For the transmission of the data collected by the Facebook Marketing Pixel, Fossil and Facebook Ireland are acting as Joint Controllers according to Art.26 of GDPR. Hence, we have entered into a separate agreement, see here: Facebook is solely responsible for the further data processing and for handling data subjects requests for access and deletion.
  • We use Lead ads provided by Facebook that allow us to run advertising campaigns on Facebook and Instagram. Lead ads include a form on Facebook that lets you show your interest in a product or service by voluntarily providing your name, email address and birth date. For more information on how Facebook is using your data please visit Facebook’s privacy policy:
  • We use Pinterest Tag, a marketing service provided by Pinterest Europe Ltd., Palmerston House 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest pixel, we can determine whether you have been forwarded to our website by clicking on one of our pins. Furthermore, the pixel collects data about the usage of our website (e.g. which pages you have visited, what products you have added to your shopping card etc.) and your IP address. It can occur that your Personal Information is transferred to the USA. For more information on how Pinterest is using your Personal Information, please visit To opt-out from Pinterest click here
  • We use Snapchat Pixel, a marketing tool provided by Snap Inc., 63 Market Street, Venice, CA 90291, USA (“Snapchat”). We use Snapchat to optimize our website and to provide you with personalized advertising when you use Snapchat. The Snapchat pixel collects data about the usage of our website and your IP address on our behalf. Your data will be transferred to Snapchat’s servers located in the United States. The transfer is based on a contract including EU Commission’s standard contractual clauses. To opt-out from Snapchat, click here
  • We partner with Quantcast, a company that specializes in online advertising and audience measurement provided by Quantcast International Limited, Beaux Lane House, Lower Mercer Street, Dublin 2 Ireland (‘’Quantcast’’), to boost our advertising and marketing initiatives. Quantcast offers services that aid us in serving targeted ads on various digital platforms, enhancing audience understanding, and executing various other online marketing activities. It's important to highlight that Quantcast and we (the advertiser) operate as separate controllers of personal data. As part of its services, Quantcast may gather certain data when you browse our website or interact with our online ads. This data may encompass device information, such as your IP address, browser type, operating system, and device identifiers, as well as usage information concerning your browsing behavior, interactions with advertisements, and the pages you visit on our website. Quantcast employs a combination of technologies, including cookies and pixels, to collect this data. Please be aware that the data collected by Quantcast is subject to its own privacy policy, which can be reviewed on

For further information about our processing of your personal data in general please see our Privacy Policy. If you have any other questions about our Cookie Policy please contact us at:

Fossil UK Ltd
Ashton House, 497 Silbury Boulevard

Milton Keynes, MK9 2LD 

United Kingdom

Telephone: +44 (0) 2038685986

Email: [email protected]